"The narcosis of economic well-being, improvement of general living conditions, car washing machine refrigerator television tourism university housing for all - in short, of civilization consumption - has mesmerized so well the mass of the petty bourgeoisie to convince her that his is the best of possible worlds and make it absurd to consider any protest. In his hypnosis the petty bourgeoisie does not see the drop, the coarsening, the depersonalization the new medium.
Absorbed as more and more fanatical adoration of money, to be forgotten - more and more often forgotten - the immemorial values \u200b\u200bthat give meaning to human life (first of all the creative imagination) and that are carried out with the ' explanation of the individual personality, and seems to focus thoughts and desires, hopes and anxieties on the possession of symbols (not selected by you, but imposed on it by publicity) of an economic power in reality an end in itself.
symbols of economic power for the small bourgeois, you know, the car, washing machine, refrigerator, television. Not, mind you, that the petty bourgeois want the car it's useful or television because it's fun: they want especially to say who owns them, he has them "like everyone else, then that is the equal of others, that is as rich as others, is as powerful as others. This alteration
monstrous, for which physical objects created for the happiness of mankind, to reduce fatigue and discomfort, have become a source of anxiety and melancholy because of superiority and inferiority complexes, can all the more bleak when one considers that the economic security of those objects which have become symbols is ephemeral because it can be a superstructure based on an inexorable of rates and deadlines, commitments and doveri.Il petty bourgeois, who feels so secure and powerful because he has that car washing machine refrigerator television housing like everyone else, it's really just up to their necks in debt to pay for the various installments for them is get, and just finished those, the rate started again, because car washing machine refrigerator television accommodation will be changed. Then he goes to live in the province, where the "ATV" is cheaper and the temptations of wasteful expenditure decrease: gets up at six in the morning to catch the train and go to work, back in the evening at seven dazed from a day to make a qualnque work (which does not take part if not in view of him that salary offset), for recover strength takes a bit of alcohol, eating a meatball grilled at a table no device (or even on heated trays of foil in the oven held on the knees) and watching television, until he goes to bed exhausted, bored, immeschinito, spineless , dazed by incessant television advertising to new installments dreams, new slavery, disguised new miseries. But convinced that his is the best of all possible worlds. "
Fernanda Pivano to the introduction of" Hydrogen Jukebox "by Allen Ginsberg
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